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Brand Creation, Implementation, Management

Long term brand creation and development programme for Pedersen Hotels.

"Tijuana have been working with Pedersen Hotels for over three years on creating and growing our brand, from a disperate set of individual hotels to a coherent, unified, branded group with a unique identity across all media. They have understood perfectly the balancing act between the harder tactical marketing requirements of the brand and keeping a strategic eye on the evolution of the group as a whole. The result has been a strong, flexible brand platform to take the group on into further growth. Furthermore, they are reliable, responsive and a real pleasure to work with."

Karim Sayani, Sales and Marketing Manager, Pedersen Hotels.